Quantitative is when it includes numbers, tables, charts, ratings and sale figures for example like the sale figures it will explain how much sales it will get with newspaper, video games or magazines. To keep these information they will do it in a bar chart, pie chart and more to keep these information in number figures and how much or how many people would get these particular game or magazine. This is important to the media industry because of the famous companies like Rockstar the game that they made, it will give numbers information on the people that buys that game. And also about the film industry you could see which film is mosted watch on and which is less watched.
Advantages
Its easy to find and keeps things simple like the number wise and will be more simple to calculate information.
Easier to understand beacause it is put into a graph or chart make things more easy to read and get information out of.
Another advantage about the quantitative research is that the research can be conducted on a large scale and gives a lot more information as far as value and statistics.
Disadvantages
The information for the charts or graphs could not be up to date and maybe a long time so people might get the wrong information about certain things.
It is more costly than using qualitative research even though it comes with advantages because of the larger scale of research, it may not be necessary for the type of research that needs to be done.
Quantitative research is that numbers change often so if research conducted on a statistical level then it would have to be conducted much more frequently to help balance out the consistent changing numbers.
This is an example of a quantitative research and shows information on a table on how many people would listen to a certain radio station also shows more information on hours they would listen to and other information that includes quantitative.
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