Primary Research

Primary Research

A primary research is an original data and it can be accomplished through various methods, including questionnaires and telephone interview in market research. With questionnaires they will either interview you or send you by email. It is undertaken after the reseacher and gained some insight on the issue because of collecting secondary data research. This can be form including the questionnaires, direct observation and telephone also the interviews on the others.

Advantages of Primary Research

• Getting more information in person.
• Researchers can focus on both qualities and quantitative issues researchers can focus on both qualities.
• Might get answers that are in more detail.

Disadvantage of Primary Research

• Primary data may be very expensive in preparing and carring out the research.
• Some people might rush their quesions.
• People would think it's a waste of time.
• They might give you invalid answers.

Primary research is used to collect data for specific task. Types of primary data collection methods includes personal obsevation and the aim is to obsrve consumer responses and behaviour to a product or customer service. Personal interviews like face to face interview betwen an interview and the respondent at home or public places.